El marketing digital y las relaciones a largo plazo 93

Como ya sabes, cada día el marketing digital se hace más importante para todos los profesionales y empresas, pero no todos saben implementarlo adecuadamente. Como esta reciente forma de marketing evoluciona muy rápido por estar sujeta a los cambios tecnológicos, es imprescindible prestar atención a los cambios y adaptarse a ellos para poder avanzar.

El marketing digital es un falso amigo: parece el de siempre, pero es totalmente diferente. Esto supone un gran problema porque, aunque parezca que sólo hay que trasladar el marketing tradicional al medio online, en realidad supone una completa revolución en el sector. El marketing digital es una nueva forma de dirigir, una nueva forma de producir, de comunicarse con el consumidor y de relacionarse con todo el entorno de la empresa (consumidores, empleados, distribuidores, accionistas, periodistas…).

Para hacernos una idea, hoy existen miles de tendencias para fidelizar clientes en el canal online como, por ejemplo, el RTB y la publicidad nativa, el inbound marketing con los contenidos y la automatización de cada vez más tareas en el mundo del marketing, la gamificación aplicada al internet de las cosas, los chatbots y el papel cada vez más determinante de las redes sociales como cana de la atención al cliente y la eclosión final de algunos wereables.

Es probable que haya nombres que te suenen ya, pero también es probable que haya muchos otros que todavía te queden por conocer. Sería un grave error ignorarlos por comodidad para así mantenernos en nuestra zona marketiniana de confort, pues todos tienen un papel muy importante a la hora de establecer relaciones duraderas con los clientes.


Cómo digitalizarse e implementar el marketing digital

Por lo general, el mundo digital es un canal muy accesible: cualquier persona puede conectarse fácilmente y estar en contacto con sus marcas favoritas. Así, cualquier empresa, por muy pequeña que sea, puede digitalizarse fácilmente y afrontar algunos de los nuevos retos que surgen hoy en día a la hora de conseguir llegar y fidelizar a los clientes.

Podemos destacar algunas claves que cualquier empresa, sea del tamaño que sea, puede aplicar para llevar a cabo una correcta estrategia de marketing digital y mejorar sus relaciones con sus consumidores. Pero antes es importante entender que, a nivel de marketing, la forma de llegar a los consumidores ha cambiado drásticamente:

  • Ya no se hacen spots, se generan contenidos que generen engagement.
  • Ya no se determina únicamente el mensaje que queremos lanzar, sino que se analiza el entorno y se aprende qué debemos decir, a quién y dónde comunicarlo.
  • Ya no se busca un impacto, se busca relación a medio-largo plazo.

Así, para aplicar una estrategia de marketing digital efectiva, hay que tener en cuenta que:

  • Nos encontramos ante una alta exigencia de transparencia por parte de los consumidores.
  • El acceso a un mercado cada vez más global y la velocidad a la que se producen los cambios determina que los negocios deben cambiar la forma de trabajar y de comunicar a todos los niveles.

Es decir, hay que pensar más en mantener relaciones con sus consumidores y no solo impactarlos de forma puntual.

Aunque son muchas las ventajas del marketing digital, a la hora de fidelizar a clientes podemos destacar que, los consumidores compran más y recurren más a la marca al conocerla desde hace tiempo y tener un vínculo emocional con ella. De hecho, está demostrado que la fidelización reduce más costes que el coste que generan las estrategias para conseguir nuevos clientes.

Según Philip Kotler, importante economista americano, cuesta entre 5 a 7 veces más caro conseguir un nuevo cliente que mantener a uno antiguo.

¿Te animas a buscar esa relación con tus clientes a largo/plazo?

Dejar un Comentario

Tu dirección de correo electrónico no será publicada.

93 Comentarios en “El marketing digital y las relaciones a largo plazo

  • nd10x review

    Flipping websites is essentially a similar process, only WAY cheaper aand faster.
    Even when you’ve got the fundamentals covered, life isn’t
    enjoyable folks who wants afford to visitt the movies or dine out at
    leaswt one time a month inside yopur favorite restaurant.
    Thatt means you will have more leads, more clients, more customers, and your business is likely to make more money.

  • Lavern

    Heya ooutstanding blog! Does runninhg a blog such
    as this require a great dea of work? I’ve no understanding of computer
    programming however I was hoping to start
    my own blog in the near future. Anyhow, should you have any suggestions
    or techniques for new bog owners please share. I understand tis
    iss off topic nevertheless I just needed to ask. Appreciate

  • build great leaders

    Thanks for the auspicious writeup. It in truth usesd tto be a entertainment account
    it. Glance advanced to more introduced agreeable from you!

    However, how can we keep up a correspondence?

  • Ivnair | Bruce Springsteen - Waitin' On a Sunny Day (cover)

    Greetings! I know this is kinda off topic however , I’d figured I’d ask.
    Wouod you be interested in trading links or maybe guest authoring a blog
    post or vice-versa? My site covers a llot of the same subjects as yours and I believe we could greqtly benefit from each other.
    If you are interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Supeb blog by the

  • advisor builder ea builder autotrading

    Mosst private fofex traders participate in the foreign exchange trade from your home or offices on the internet connection. Somehow; with the growth of advance andd
    glamorous worlpd where people need tto earn more in short length off time; forex trading will take the best of their
    expectations. We know very well that a lot of instability in local markets might be detrimental towards the international financial scenario too, that makes high frequency trading the tool for gradual

  • Garfield

    I just like the valuhable information you supply for
    your articles. I’ll bookmark your weblog and check again here frequently.
    I’m fairly certain I’ll be informed many new stuff right right here!
    Good luck for the following!

  • formation forex

    I truly love your site.. Excellent colos & theme.
    Didd you deveop this amazing site yourself?

    Please repoy back as I’m attempting to create my own personal bog and want to know where youu got
    this from or just wht the theme is named. Many thanks!

  • scrap metal recycling

    Savings in virgin materials uuse 90%Reduction in pollution 86%Reduction in water use 40%Reduction in water pollution 76%Reduction in mining wastes 97%Reduction in consumer wastes 105%.
    Localizing yiur site includes that you’re providing information that is certainly cultturally adapted
    that really does cross international barriers. Pulleys must effectively and reliably transfer the drive motorr load
    for the belt along with provide support for changes within thhe belt direction.

  • Lashawn

    I believe that is oone of the most vital information for me.
    And i am satisfied studying your article. Howevger wanna remark on few basic issues, The web site taste iis wonderful, the articles iis really nice :
    D. Good job, cheers

  • Audrey

    Admiring the time and effort you put into your site annd
    detailed informaion yoou provide. It’s great to come across a blog every
    once in a while that isn’t the same outdated rehashed information. Excellent read!
    I’ve bookmarked your site and I’m adding yoir RSS feeds to
    my Google account.

  • forex education

    It is appropriate timje to make a few plans for the longer term and it is time to be happy.
    I’ve read this put up and if I could I desire to suggest you some
    fascinating things or suggestions. Maybe you can write subsequent
    articles relating tto this article. I wish to learrn even more things approximately it!

  • mistakes forex traders

    Terrific article! That is tthe type off info that are meant to bbe
    shared across the internet. Shame on the search engines for not
    positioning this publish higher! Come on over and talk over with my web sitee
    . Thanks =)

  • John Dickinson | Forex Trendy - Best Trend Scanner

    Hey there I amm so thrilled I found your webpage, I really found you byy accident,
    while I was researching on Yahoo for something else,
    Anyhow I am here now and wouuld just like to say cheers foor a fantastic post andd a alll
    round enjoyable blog (I alao lve the theme/design), I don’t have time to look over it all at the moment but I have saved it aand also included your RSS feeds, so when I have time I will be back to read more, Please
    do eep up the great work.

  • Forex Trendy best trend scanner

    Howdy! This article couldn’t be written any better! Looking through this post reminds me of my
    previous roommate! He constantly kept talking about this.
    I most certainly wil send this article to him. Pretty sure he’ll have a good read.
    Many thanks for sharing!

  • blogging themes

    I don’t even know how I ended up here, but I thought tyis pkst was great.
    I don’t know who you are but certainly you’re going to a famous blogger if you aren’t
    already 😉 Cheers!

  • John Dickinson | Trend Profiteer Review

    Appreciating the hard work you put into your site and in depth information you offer.
    It’s great to come across a blog every onnce in a while that isn’t the
    same outdated rehashed information. Excellent read! I’ve ssaved your site and I’m including your RSS feeds
    to my Google account.

  • Ivnair | Bruce Springsteen - Waitin' On a Sunny Day (cover)

    My programmer is trying to persuade me to move to .net from
    PHP. I have always isliked the idea because of thee expenses.

    But he’s tryiong none the less. I’ve been using WordPress on a
    number of websites for about a year and am concerned about switching to another platform.
    I have heard good hings about blogengine.net.
    Is there a way I can import all my wordpress conhtent into it?
    Any kind of help would be really appreciated!

  • dollar index chart

    I just could not go away your website before suggesting that I eally loved the usual
    information an individual supply in your guests?
    Is going to be again steadily in order to investigate cross-check new posts

  • John Dickinson | Nd10X

    The luxury products could include designer and branded watches, stylish suits and garments along with othr deluxe and
    plush accessories. the revolutions each mminute orr RPM, the horsepower (HP) in the motor, plus the ovverall fan design.
    When you send a contact, make sure to add the link of the website unfer your signature together
    which has a noye to the receiver in thee mail to enable them to click the link.

  • John Dickinson | Trend Profiteer

    Hello there! I know this is kinda off topic nevertheless I’d fibured I’d ask.
    Would you be interestedd in trading links or maybe guest writing a
    blog post or vice-versa? My site addresses a lot
    of thhe same toipics as yours and I believe we could greatly benefit from each other.
    If you might be interested feel free to sennd mme ann e-mail.

    I look forward to hearing fom you! Fantastic blog
    by the way!

  • Anenemino

    Propecia Hair Fine [url=https://cheapcialisll.com/]Cialis[/url] trouver levitra sans ordonnance Cialis Levitra Rezeptfrei Niederlande

  • John Dickinson | EA Builder

    Working which hass a payments specialist does help to be sure these considerwtions are met and productised.
    Durable wear protection Consistent belt alignbment Dust suppression at loading points
    Conveyor components loading points. Income for family, friends, wife,
    children, bills and many other reasons is obviously a
    target that individuals have a tendency to fulfill in the course of thneir

  • forex trading strategy

    This design is incredible! You obviously know how
    to keep a reader entertained. Between yoour wit and your videos,
    I wass almost mokved to start my own blog (well, almost…HaHa!) Wonderful job.

    I really loved what you had to say, and more than that,
    how you presenjted it. Too cool!

  • Deborah

    Heya i am for the first time here. I came across
    this board and I find It truly useful & it helped me out much.

    I hope to give something back and help others like you aided

  • Wayne

    I have to thank you for the efforts you have put in penning this website.

    I really hope to view the same high-grade content by you in the future
    as well. In truth, your creative writing abilities has inspired me
    to get my own, personal site now 😉

  • Susan

    Wow that was unusual. I just wrote an very long comment but
    after I clicked submit my comment didn’t show up. Grrrr…
    well I’m not writing all that over again. Regardless, just wanted to say fantastic blog!

  • Joshua

    Hello There. I found your blog using msn. This is a
    very well written article. I will make sure to bookmark it
    and return to read more of your useful information. Thanks for the post.
    I’ll definitely comeback.

  • Michael

    Aw, this was a really good post. Taking the time and actual effort to create a top notch article… but what can I say… I put things off a
    whole lot and never manage to get anything done.

  • David

    Thank you for the auspicious writeup. It in fact was
    a amusement account it. Look advanced to more added agreeable from you!

    By the way, how could we communicate?

  • Matthew

    Hello! This post couldn’t be written any better! Reading this post reminds me
    of my good old room mate! He always kept chatting about this.
    I will forward this page to him. Pretty sure he will have a good read.
    Many thanks for sharing!

  • Jack

    I believe this is one of the most important information for me.
    And i am satisfied reading your article. However should observation on few normal issues, The web site style is perfect, the articles is truly nice : D.
    Just right activity, cheers

  • Bradley

    Hi! Do you know if they make any plugins to assist with Search Engine Optimization? I’m
    trying to get my blog to rank for some targeted keywords but I’m not seeing very
    good results. If you know of any please share.
    Appreciate it!

  • Bryan

    Hi! I know this is kinda off topic however , I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa?
    My site covers a lot of the same topics as yours and I think we could greatly benefit from each other.
    If you’re interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Wonderful blog by the way!

  • Teresa

    Hey there I am so grateful I found your weblog, I really found you by mistake,
    while I was browsing on Askjeeve for something else, Nonetheless I am here now and would just like to say thank you for a tremendous post
    and a all round thrilling blog (I also love the theme/design),
    I don’t have time to browse it all at the moment but I have book-marked it and also added your RSS
    feeds, so when I have time I will be back to read a lot more,
    Please do keep up the awesome work.

  • Angela

    You have made some decent points there. I looked on the internet to find out more about the issue and found
    most individuals will go along with your views on this web site.

  • Martha

    Amazing! This blog looks exactly like my old one! It’s on a completely different subject but
    it has pretty much the same layout and design. Wonderful choice of

  • Noah

    Great post. I was checking constantly this blog and I am impressed!
    Very helpful information specifically the last part 🙂 I care for
    such info much. I was seeking this particular information for a very long time.
    Thank you and good luck.

  • Kathryn

    Today, I went to the beachfront with my children.
    I found a sea shell and gave it to my 4 year old daughter and said «You can hear the ocean if you put this to your ear.» She placed the shell to her
    ear and screamed. There was a hermit crab inside and it pinched her
    ear. She never wants to go back! LoL I know this is completely
    off topic but I had to tell someone!

  • Sandra

    After I originally commented I appear to have clicked on the -Notify me when new comments are
    added- checkbox and from now on whenever a comment is added I recieve four emails with the same comment.
    There has to be a way you are able to remove me from that service?
    Many thanks!

  • Logan

    Thank you for the auspicious writeup. It in reality was
    once a leisure account it. Glance advanced to more introduced agreeable from you!
    However, how can we keep in touch?

  • Brandon

    First off I would like to say great blog! I had a quick
    question that I’d like to ask if you don’t mind.
    I was interested to find out how you center yourself and clear your head prior to writing.

    I have had trouble clearing my mind in getting my ideas out.
    I do enjoy writing however it just seems like the first 10 to 15 minutes are generally lost just trying to figure out how to begin. Any
    recommendations or tips? Appreciate it!

  • Christian

    Write more, thats all I have to say. Literally, it seems as
    though you relied on the video to make your
    point. You definitely know what youre talking about,
    why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?

  • Raymond

    Hi there, just became alert to your blog through Google,
    and found that it is truly informative. I am going to
    watch out for brussels. I will be grateful if you continue this in future.
    A lot of people will be benefited from your writing.

  • Roger

    It’s awesome to pay a quick visit this website and reading the views of all friends concerning this
    article, while I am also keen of getting know-how.

  • William

    It’s actually a nice and useful piece of info. I am happy that you shared
    this useful information with us. Please keep us up to date like this.

    Thanks for sharing.

  • Kyle

    Hey! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked
    hard on. Any recommendations?

  • Diane

    I will right away take hold of your rss as
    I can’t in finding your email subscription hyperlink
    or e-newsletter service. Do you’ve any? Kindly permit me understand so that
    I could subscribe. Thanks.

  • Jeremy

    It’s truly very complicated in this active life to listen news on Television, thus I only use web for that purpose, and obtain the most recent information.

  • Hannah

    Oh my goodness! Incredible article dude! Thank you,
    However I am having troubles with your RSS. I don’t understand the reason why I cannot join it.
    Is there anybody else getting similar RSS problems?
    Anybody who knows the solution will you kindly respond?

  • Amber

    I’m more than happy to find this site. I wanted
    to thank you for ones time for this wonderful read!!
    I definitely savored every part of it and i also have you saved to fav to see new stuff on your website.

  • Edward

    I love what you guys are usually up too. Such clever work and reporting!

    Keep up the excellent works guys I’ve added you guys
    to blogroll.

  • Vincent

    Hello there! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

  • Donna

    Great items from you, man. I’ve take into account your stuff prior to and you’re simply extremely magnificent.
    I actually like what you have bought here, certainly like
    what you are saying and the way during which
    you assert it. You are making it entertaining and you continue to care for to stay it
    wise. I can’t wait to learn far more from you. That is actually a great web site.

  • Bobby

    Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! However,
    how could we communicate?

  • web hosting reviews

    Howdy this is kind of of off topic but I was wanting to
    know if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding experience so I wanted to get advice from someone
    with experience. Any help would be greatly appreciated!

  • Jason

    I think that everything published was very reasonable.
    But, consider this, what if you were to create a awesome title?
    I am not suggesting your content is not good, however
    what if you added a post title that grabbed a person’s attention? I mean El marketing digital y las
    relaciones a largo plazo | Marketing online Cádiz is a little vanilla.
    You ought to glance at Yahoo’s front page and watch
    how they write news headlines to get viewers interested.

    You might add a video or a related picture or two to grab readers excited about everything’ve
    written. Just my opinion, it could bring your posts a little bit more interesting.

  • 1xbet

    Hi there, I discovered your web site by way of Google at the same time as looking for a similar subject, your site got here up, it appears great.

    I have bookmarked it in my google bookmarks.
    Hello there, just was alert to your blog via Google, and found that it is truly informative.
    I am gonna watch out for brussels. I will be grateful in the event you proceed this in future.

    Lots of other folks shall be benefited out of your writing.